Ignite and Elevate

Personal and Business Growth Fundamentals for Founders

Growth strategy feeling weak? Hit reset: Boost sales by 20%, crush your fundraising goals, and transform your startup in just 3 months.

Equip yourself with the tools to lead effectively, engage clients, and attract investors for sustainable success.

Academy Outline

In the dynamic world of startups, the "WHY" refers to the core purpose or mission that drives your business. It’s more than just a tagline or a lofty ideal; it’s the reason your startup exists and the fundamental belief that fuels your journey. Understanding and articulating this purpose is crucial as it influences every aspect of your business, from product development to customer engagement to fundraising strategies.

Uncovering the "WHY" That Drives Your Startup's Success

PART 1:

Fundamental Growth Strategies to Increase Sales

PART 2:

Marita’s expertise in sales and client engagement will revolutionize how you conduct meetings to drive sales growth and build lasting relationships. In this course designed for founders, you'll master key techniques to transform your meetings into powerful sales tools. Learn how to structure meetings for impact with a clear agenda and objectives, engage clients using strategic questioning to uncover their needs and priorities, and present solutions that resonate by directly addressing their pain points and highlighting the unique value of your products or services. By mastering these techniques, you’ll be equipped to transform your meetings into pivotal moments for client engagement, differentiation, and sales acceleration.

Learn How To Close Your Fundraising Round In 3 Months

PART 3:

Drawing from Melanie’s operator and investor experience, she’s developed a strategic playbook that has successfully helped raise over $750M for startups & VCs. This module will guide you through the intricacies of creating compelling pitch decks, refining your business model, and aligning your messaging with what investors need to see and hear. You’ll learn what NOT to put in your pitch deck, the crucial elements to include, and the mindset required to capture investor attention confidently.

TIMING:

Module 1: August 20th

Module 2: August 27th

Module 3: September 2nd

Logistics

PRICING:

$877 per individual

Facilitator Spotlight

Marita's extensive experience in sales and leadership has profoundly shaped her approach to today’s business landscape. Having worked closely with C-Level executives at Fortune 500 companies and led teams across the Americas and APAC, she has developed a deep expertise in strategic and consultative selling.

Today, Marita applies this wealth of experience to help leaders and sales professionals build confidence and adopt more strategic approaches in their roles. Her background provides valuable insights into what it takes to excel, and she is dedicated to guiding others toward achieving success in today’s dynamic environment.

Marita Hansen

Melanie's expertise has enabled $750M in successful fundraises for VC funds & startups. While working in VC, Melanie witnessed the frequent struggles founders and fund managers faced in effectively positioning themselves for fundraising. Despite having strong investment potential, their messaging, materials, and processes often fell short in resonating with investors.

Melanie began consulting to help bridge these gaps in investor readiness. Today, she provides end-to-end fundraising advisory & strategy services for startups and VC firms to refine their foundational business elements, craft compelling investor narratives, and implement structured fundraising playbooks.

Drawing on her experience as both an operator and investor, Melanie enhances fundraising outcomes through comprehensive preparation. Her methods address common issues like poor positioning, inadequate fundraising infrastructure, and underutilized networks. She employs a personally developed fundraising playbook to guide clients on scaling their businesses and increasing their appeal to investors. Additionally, she assists in crafting messaging and content that is clear, concise, and compelling.

Melanie Platt

Our WHY

Marita and Melanie are teaming up to offer a comprehensive bootcamp designed to fully prepare your startup for growth and fundraising success. 

After a decade of leading sales and account management teams globally, managing portfolios worth over $10 billion, Marita transitioned from the corporate world to support founders in scaling their businesses. Her expertise in sales and client engagement is crucial for establishing a strong foundation for your company's long-term growth and success. Many startups struggle with crafting an initial strategy centered on sales and growth, often lacking key business elements necessary to attract investors. Marita's insights will help you develop these essential components, making your business more appealing to potential investors.

Melanie’s experience in strategic storytelling and fundraising will guide you in creating compelling pitch decks, aligning your company with investor expectations, and effectively engaging investors. Through her proprietary fundraising playbook, she will show you how to connect with the right investors at the right time. Together, they offer an end-to-end solution that prepares you comprehensively for the fundraising journey, ensuring that you have everything in place to confidently secure the capital you need to scale.